Add Your Heading Text Here
Admission Open for 2025 Batch. Hurry, Apply Today!
Master 11 Media Skills in 11 Months!
PG in Media & Entertainment - WeSchool
A focused, 11-month full-time program.
Duration
The 11-month full-time program is set to begin in August 2025. This intensive course will provide comprehensive training over nearly a year.
Eligibility
Graduates from any stream from a recognized university with a minimum of 50% can apply
(final year graduating students, awaiting results can also apply).
Program fee
The fee is ₹4 lakhs* plus applicable GST, with flexible EMI options available. Lectures will be delivered in a classroom setting.
About The Program
The post-graduation in Media and Entertainment at WeSchool is your fast track to a dynamic career in the ever-changing world of media. This program offers a comprehensive degree in media and entertainment, preparing you for success in the industry. Over 11 months, you’ll immerse yourself in a dynamic blend of classroom learning and hands-on projects, mastering key skills from OTT to brand management. This full-time program equips you with job-ready expertise and connects you with a network of industry leaders and alumni, opening doors to exciting career opportunities. By the end of the program, you’ll have earned a degree in media and entertainment that distinguishes you in this competitive field. The program offers abundant networking opportunities, real-world projects, and a focus on building a portfolio that reflects your capabilities. Graduates emerge as media-savvy professionals, ready to lead in this creative industry! By the end of the program, you’ll have earned a prestigious degree in media and entertainment that distinguishes you in this competitive field.
Program Structure
This Post Graduation in Media and Entertainment delves into key aspects of branding, marketing, and media management, equipping you with the skills to excel in today’s fast-paced, digital world. Here’s a quick breakdown of the essential topics: The curriculum is designed to provide a comprehensive degree in media and entertainment.
- Visual Identity & Brand Positioning
Learn how a brand’s visuals and messaging create recognition and shape customer perceptions. - Brand Loyalty, Equity, & Value
Explore how building loyal customers enhances brand equity and ultimately increases its financial value. - Building Brand Loyalty & Equity
Understand the strategies to create emotional connections with customers and strengthen brand reputation. - Brand Extension & Successful Brand Traits
Discover how expanding into new product categories while maintaining consistency leads to brand success. - Branding Importance & Extension Strategies
Dive into the significance of branding for business growth and how to align new products with core brand values.
Important Facts
The media and entertainment industry is undergoing rapid evolution, demanding professionals with a unique blend of business acumen and industry expertise. Welingkar, with a proven track record in nurturing management talent, is poised to shape the next generation of media leaders. Our degree in media and entertainment offers a comprehensive curriculum that seamlessly integrates theoretical knowledge with practical application For those comparing PGDM vs MBA, this program offers the hands-on experience and industry focus often associated with a PGDM, making it ideal for aspiring media professionals.
Academic Requirements
Graduates from any stream with a minimum of 50% are eligible to apply. Final-year students awaiting results can also apply. To take the next step in your media career. To take the next step in earning your degree in media and entertainment
Learning Outcomes
Upon completing WeSchool’s Post Graduate Program in Media & Entertainment, students will achieve:
- Comprehensive Industry Knowledge: Gain an in-depth understanding of media and entertainment trends, brand management, and digital marketing strategies, with insights into the latest industry practices.
- Practical Experience: Develop hands-on skills through live projects and a capstone project, enhancing your ability to handle real-world media and entertainment challenges effectively.
- Strategic Brand Management: Master techniques for building and maintaining strong brands, including brand positioning, loyalty, and equity, along with strategies for brand extension and repositioning.
- Media and Marketing Skills: Acquire essential skills in media planning, buying, and sales, as well as advertising strategies and direct marketing techniques tailored for the media industry.
- Digital and Social Media Proficiency: Develop expertise in managing and leveraging digital and social media platforms, including SEO, social media analytics, and digital branding strategies.
Curriculum
Embark on a transformative journey with our comprehensive curriculum designed to equip you with essential skills and knowledge in the media and entertainment industry. Our program covers a diverse range of topics, from Media Research and Marketing Management to Film Appreciation and Event Management. You will explore cutting-edge business applications and practices, delve into the intricacies of Public Relations & Corporate Communication, and gain hands-on experience in Advertising Management and HR in Media. Here is the list of modules, each meticulously crafted to provide you with both a deep understanding and practical skills.
- Media Research: Delve into methodologies and tools for analyzing media trends and audience behaviors.
- Marketing Management: Master strategies for effectively promoting media and entertainment products.
- HR in Media: Explore human resource practices tailored for the media industry.
- Public Relations & Corporate Communication: Learn techniques for managing public perception and internal communication.
- Film Appreciation: Gain insights into cinematic art, history, and critical analysis.
- Media and Entertainment: Study the dynamics and business models of the media and entertainment sectors.
- Business Applications and Practices: Apply business principles and practices within the media context.
- Advertising Management: Understand the strategies and operations involved in successful advertising campaigns.
- Event Management: Develop skills for planning and executing media-related events and promotions.
Career Opportunities
The Post Graduate Program in Media and Entertainment offers a wide array of career opportunities across the dynamic and rapidly growing media and entertainment industry. With the overall employment of advertising, promotions, and marketing managers projected to grow by 10% in the next 5 years, this program equips you with the skills to thrive in a booming sector. Graduates can pursue careers in key areas such as:
- Celebrity Marketing and Management
- Television and Print Media
- Advertising
- Marketing Management
- Digital Media
- Film Marketing & Distribution
- Public Relations
- OTT & New-Age Media
- Integrated Marketing Communication
NOTE: Overall employment of advertising, promotions, and marketing managers will grow by 10% in the next 5 years.
Faculty
The faculty of WeSchool’st brings a wealth of expertise and industry experience to the classroom. Our esteemed professors and guest lecturers are seasoned professionals with deep-rooted connections in the media and entertainment sectors. They offer a blend of theoretical knowledge and practical insights, enriched by their successful careers and ongoing industry involvement.
Unique Features
Convenient class timings
Cutting-edge curriculum
Guidance from Industry experts
Strong industry exposure
Job ready program
Strong blend of theory and projects
Career Opportunities
Pick between 11 opportunities
PG in Media & Entertainment -
We School
The media and entertainment industry is undergoing rapid evolution, demanding professionals with a unique blend of business acumen and industry expertise. Welingkar, with a proven track record in nurturing management talent, is poised to shape the next generation of media leaders. Our Post Graduate Program in Media and Entertainment offers a comprehensive curriculum that seamlessly integrates theoretical knowledge with practical application.
The 11 month full time Post Graduate Program in Media and entertainment is a unique combination of theoretical and practical learning. In this intensive program the students get to learn the technicalities of the industry in the class, and also get an equal chance to put this learning into practice during the 2 month Capstone Project which form an integral part of the program.
Why Enroll at Welingkar
Elevate your career in the media and entertainment industry with Welingkar’s Post Graduate Program in Media and Entertainment. Gain the expertise to excel in this dynamic field. Our program offers a comprehensive curriculum that blends theoretical knowledge with practical experience.
Your Learning Experience
Experience the future of media with our Post Graduate Program in Media and Entertainment. Dive into a world of creativity, business, and technology.
- 11 months, full time program inclusive of 9 month classroom based training and 2 months Capstone Project with industry on media trends
- 9 months classroom training includes a strong bend of theory & live projects during the program
- Interactive classroom sessions, case studies, guest lectures, live projects, onsite visits, workshops form an integral part of the program
- Guidance from the Advisory board and mentoring from the industry experts forms an important part of the learning Career opportunities on completion of the program
Student Journey
Integrated Media Manager in 11 Months
Our Alumni Work at
Our post graduation in media and entertainment alumni are making waves in the industry.
Disclaimer: Representation/Use of any third-party trademarks including logos herein is merely to indicate that these companies were at the WeSchool Campus for the student recruitment process.
Our Alumni Work at
Our post graduation in media and entertainment alumni are making waves in the industry.
About WeSchool
Few institutions can boast of bridging the gap between academics and the industry, like us. Hailing from the S.P. Mandali Trust – one of the oldest in India; Prin. L.N.Welingkar Institute of Management Development and Research (WeSchool) has come to be known as one of the torchbearers for progressive higher education today. Shaping the business giants of tomorrow, we run every program keeping in mind the continuously altering socio-economic world we live in
Accolades
NIRF list of 2022 ranks weschool, mumbai 68th nationally
WeSchool is ranked 68th nationally among the top B-Schools as per the National Institutional Ranking Framework (NIRF) 2022 conducted by the Ministry of Human Resource Development, Government of India
Weschool ranked 14th nationally by business india
Business India magazine ranked WeSchool 14th Overall Nationally in their Business School Ranking 2022
Weschool ranked 19th overall in private b school category by outlook
Outlook magazine ranks WeSchool 1st in Private affiliated colleges and 19th in private B-Schools nationally, 5th in West Zone and 1st in Mumbai in their Business School Ranking 2022
Join India's 1st Integrated Media Program in Mumbai
Frequently Asked Questions
Questions Asked by Students
Have Any Questions?
Students frequently ask questions to clarify doubts, seek guidance, or deepen their understanding. These inquiries contribute to a dynamic learning environment where knowledge is actively exchanged and enhanced.
A degree in Entertainment and Media centres around the exploration of different media forms, such as film, television, digital platforms, and entertainment management. It equips students with the skills needed for careers in production, marketing, and the broader creative industries.
Media and entertainment refer to industries that produce and distribute content like news, movies, music, television shows, and digital media to inform, entertain, and engage audiences across various platforms. This sector includes film, broadcasting, publishing, and online media.
The salary after completing an MBA in Media and Entertainment can vary significantly for entry-level roles, depending on factors like the company, location, and previous experience. Senior positions tend to offer more competitive compensation packages.
Yes, Netflix is a media and entertainment company that provides streaming services for movies, TV shows, documentaries, and original content to subscribers worldwide. It also produces its own original films and series.
Media and entertainment offer numerous advantages, such as promoting creativity, providing relaxation and stress relief, and serving as powerful platforms for education, information sharing, and cultural exchange. They also have a major influence on shaping public opinion, connecting people worldwide, and fostering social awareness.
A career in media and entertainment generally entails developing, producing, and overseeing content across diverse platforms like television, film, digital media, and live events. Responsibilities may involve content creation, production management, marketing, and distribution efforts.